Ink Blot Pad

Beautiful lifestyle images and organic furniture

2009-05-08T09:28:00.000-07:00

Looks like fun jumping around on the furniture - especially when its designed for that purpose! Parents don't have a leg to stand on any more!!

http://www.livingstones.fr/index.php?lang=en

Logo Colour wheel

2009-05-08T09:15:00.001-07:00

Just came across this project ... looks great - wish i could read Dutch!!

http://www.bikker.nl/file/59_Logo%20projector.swf

Face/zoo box

2009-04-21T04:34:00.000-07:00

I spotted these on matandme.net and thought they where just brilliant! I can't help but imagine a tea towel full of them representing a design studio rather than a year 2 class.

designed by vincenco di maria.

buy them here http://www.npw.co.uk/product/W5745/Zoobox

Signage grave yard .... Typography heaven

2009-03-24T15:02:00.000-07:00

The Buchhstabenmuseum (Museum of Letters, Characters and Typefaces) Germany.
A collection of discarded signs from through out the era's.

I wonder how much Helvetica lives there?

I would love to visit and find out.

www.buchstabenmuseum.de

Red Nose Day

2009-03-14T17:35:00.000-07:00

Who ever knew the Sugar Puff Monster had such a beautiful voice.

Brilliant - and all for a good cause.

Light Painting

2009-03-11T09:03:00.000-07:00

Stunning technique that brings out the 'painters' personality and energy.

All things beautifully British!

2009-02-05T12:53:00.001-08:00

I've always been a fan of stamps, a beautiful tradition that I hope never gets replaced by technology.

They improve with age and the random postage marks only add to the charm as they sit wonkily on the envelope.

What better way is there to start 2009 than a set of stamps that represent British design at its best.

Podd, Classic learning from the 8o's!

2009-02-05T12:25:00.000-08:00

Once upon a time I was small enough to sit on a chair not that much bigger than in dolls house and more alarming asked Podd to fart .... which sadly the BBC didn't allow.

I cannot believe how far graphics and technology has really come ... although I am quite fond of the early pixel look and Podd!!

Dexter - Title sequence

2009-01-21T03:58:00.000-08:00

One of my favorite title sequences and T.V. series at the moment.

I love the way the imagery used in an innocent 'morning routine' is playfully twisted to capture the essence of serial killer dexter. Sending a shiver down the spine.

The title sequence also has an air of Hitchcock to its style. Really imaginative filming which reflects the dark humor behind the nature of the show.

Banana Surprise ...

2009-01-12T06:45:00.000-08:00

Some times google throws up the most wonderful little surprises ... in this case packaging that is so incredibly simple its almost genius.

Two weeks in the colourful world of Grey

2008-09-19T08:41:00.000-07:00

Working within advertising is something that has always interested me and I recently just finished two weeks work experience at Grey London. I had the pleasure to work with the type and design team and even experience the free bar.

Grey is located in Farringdon and has an impressive glass front to the building where they alternate displays of their recent campaigns. The office is split on different levels where departments are intermingled relating to their 'open process' of working.

During my two weeks I was working on two live projects which involved coming up with some graphics to represent Grey along with branding and renaming a charity. It was great to see how the different departments pull together and how the structure of the company works.

I had a enjoyable and productive two weeks and got to work with some great designers and creative enthusiastic people. Thank you to every one that helped me throughout the two weeks and that I bugged with a million questions.

Thinking in the box!

2008-08-29T02:51:00.000-07:00

Just a little something i heard today that made me smile.

'Put a box around the good ideas so they don't run away'

Curtsy of Frank at Grey London

Life at The Sunday Times

2008-08-16T05:17:00.000-07:00

Today is my final day at The Sunday Times design department - which is certainly not your average 9 till 5 job (not that any work within the creative industry is). Tues to Saturday starting at 10/11ish with clocking out time getting later as the week goes on and the paper is due to go to press.

On the 5th Floor of News International you will find the maze of desks which contains the design department who put together 'your new Sunday Times'. The redesign of The Sunday Times is still ongoing and has taken advantage of the new full color printing press using hints of color to make navigation through the paper easier and clearer.

Whilst on work experience at The Sunday Times I have learned how the paper is put together and built. Working from the designers through to programmers who rebuild the pages in a programme called Hermes.

I have also had the opportunity to work on the layouts in the sport section and front covers in the Ingear and Culture section. On a rather exciting note one of the Ingear covers I worked on was chosen for this weeks edition!

The last week has been a great experience and I have had the pleasure of working with some lovely people who have answered all my questions and put up with me being their shadow. I have been taught and learned some great tips on editorial design, a few new Photoshop/Indesign tricks along with the role of a designer within a newspaper environment.

A big thank you to every one that helped me.

Font Conference

2008-08-15T13:26:00.000-07:00

A little light humor to the subject of typography! Loving the characters given to the fonts - i think my personal favorite is Century Gothic.

Work Experience at The Sunday Times

2008-08-11T09:26:00.000-07:00

Tomorrow I will be starting at The Sunday Times for a couple of weeks work experience.

This is a really exciting opportunity for me ... I'm looking forward to discovering how the design process works within the broadsheets.

This will be a new experience for me and very different to my previous work experience at design company Purple Frog.

Now the big question is what to wear ....

Love Me Hate Me : Ravensbourne Degree Show 08

2008-08-08T11:28:00.000-07:00

A great end to fabulous three years at Ravensbourne. A really stunning show including Graphic Design, Moving Image and Animation.

A great turn out from both industry, family and friends.

A huge thank you to those involved with all the hard work of putting it all together to create such an enjoyable evening and professional exhibition.

RSA Degree Show!

2008-06-26T15:37:00.000-07:00

Love me, Hate me.
Ravensbourne Degree Show

Graphic Design, Moving Image and Animation
Private View:10th July 6pm-10pm
Public View: 11th July 10am-4pm

RSA,
Durham House Street
The Strand London

Well its come to the point now that after far too many years in education (all well spent of course) its time to enter the real world and start looking for a job! After a successful exhibition at D&AD New Blood Ravesbourne Graphic Design will be hosting our own show with moving image and animation at the RSA, London.

If you would like to come and see our work please visit our site for further information

http://www.rave.ac.uk/lovemehateme/work.htm

Photo Shoot - BUDIKOTE (Body Shop)

2008-05-17T12:16:00.000-07:00

Spent a couple of hours today at the QVC towers in their 'Galaxy' photographing my packaging designs for the Budikote Range. Got to play with a camera, lighting, blue tack and a mixing bowl!

The designs on the packaging are mainly hand drawn reflecting on the ethos of the scheme which involves a community trade project between Budikote (a small village in India) and The Body Shop. The paper stock used is eco friendly and would be printed with vegetable ink.

(Milk no sugar) My Website

2008-05-11T16:21:00.000-07:00

Finally i have the first draft of my website up and running! yeyeyeyey! Its still not complete with some information missing but the basis is there. Featuring recent projects which i have been working on over the past year during my final year at Ravensbourne College of Design and Communication.

For Contact information and a printable version of a selection of my work please down load my cv! Enjoy!

www.gemmabroughton.co.uk

Honda Banana

2008-05-03T10:57:00.000-07:00

"Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be this way. It flows. It's smooth. It's sensual. You get the urge to write poems; sonnets; odes to lilies. A strongly worded letter of complaint is impossible. It makes you realise that everything can be improved. That even the familiar can be looked at in a new light. And that imagination is more powerful than knowledge. Do you believe in the power of dreams?"

You know what its true about writing on a banana - you should try. I like this ad as its unusual for the product being sold not to feature as an image in the advertisement. A bold simple idea which is eye catching and intriguing which sells the ethos of a company rather than their product. Building up the strength of the over all brand and giving Honda a strong personality.

BBC Four: Gutenberg Press

2008-04-30T20:05:00.000-07:00

While I'm on the subject of good t.v. not only has Hero's started again but BBC Four showed a cracking documentary featuring Steven Fry, some old machinery and a lot of type, humor, history and typography - you can't go wrong there.

Stephen Fry and the Gutenberg Press

Stephen Fry examines the story behind the first media entrepreneur, printing press inventor Johann Gutenberg, to find out why he did it and how.

http://www.bbc.co.uk/iplayer/page/item/b009wynj.shtml?q=Stephen+Fry+and+the+Gutenberg+Press&start=1&scope=iplayersearch&go=Find+Programmes&version_pid=b009wy81

BBC Four: Mad Men Season

2008-04-30T19:53:00.000-07:00

If you can catch another viewing of either of these two programs that its well worth it. An interesting insight to the history of advertising and how it all started. With frank and honest views from some of the industries legends on the growth, demise and future of advertising business.

David Ogilvy: Original Mad Man
Part of the Mad Men season.

The story of David Ogilvy, whose advertising agency started out in 1948 with no clients and two members of staff and became the largest advertising conglomerate in the world.

In time, this would become the era of the Mad Men, the men of Madison Avenue who worked out of sleek offices, chain-smoked and conjured up the heaven-on-earth vision of suburban consumer splendour.

The documentary reveals Ogilvy's extremes and eccentricities through interviews with individuals whose lives he touched: those who knew him and worked with him during the conception of some of his most famous campaigns.

Past

Present

The Rise and Fall of the Ad Man
...Time Shift

Showing as part of the Mad Men season. Peter York investigates the inside story of British advertising from top British advertising figures past and present, including Alan Parker, David Puttnam, Tim Bell, Frank Lowe and Martin Sorrell.

Inspired by the maverick US advertisers of Madison Avenue, a new generation of British ad men created a unique style of advertising based on authentic British culture. During the 1970s, British ads came to be regarded as the best in the world. But when the business climate changed in the 1980s, the British ad man had to reinvent himself for a new, global market.

OGC Logo Blunder

2008-04-29T04:23:00.000-07:00

What the logo was meant to do:
The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

What the logo does do:
I don't think I really need to explain ......

Being a designer I can see how this can happen as your looking at a design for so long you don't even read it as words or letters any more. However I don't understand how a whole office of other creative and non creative people couldn't have spotted this one! It just shows how important it is to run your ideas past others and of course flip it 90 degrees just to check before you send it to print! (well I will be doing so from now on)

O well at least they invented a new 'smiley' OGC

very funny made me giggle!

I just found this:

not my normal blog material but just in case any one was having difficulty understanding!

http://www.theregister.co.uk/2008/04/25/ogc_logo_picture/

Body Shop - Ruby advertising

2008-04-28T04:01:00.000-07:00

Whilst researching into the branding of The Body Shop for my final major project! (scary) I came across this great website www.bestrejectedadvertising.com that lists various banned advertising campaigns and why they where seen as so offensive. In the case of the The Body Shop advert above I find the given reasons slightly ludicrous:

'Mattel sent The Body Shop a cease-and-desist order, demanding to pull the self-esteem posters featuring Ruby - a rubenesque anti-Barbie - from American shop windows, because she was insulting to the real Barbie. Then, in Hong Kong, posters of Ruby were banned on the Mass Transit Railway because authorities said that in her nude (albeit nippleless and pubic-hair-free) condition, she would offend passengers. One shop in the US was forced to take down a Ruby poster after a mall patron said his daughter had been traumatized by seeing it.'

Why shouldn't there be a larger sized Barbie? there where no complains when yet another blonde stick thin clone in the form of Cindy came along. Also I am slightly concerned of how a plastic doll can be classed as 'nude' personally 'Ruby' reminds me of some of the greatest historical painting we have seen.

www.bestrejectedadvertising.com

Ogilvy and Mather - 2,000 teddy bears

2008-04-25T17:02:00.001-07:00

The christmas bear tree seen in the lobby of Ogilvy and Mather on 49th street New York not only created the most fabulous minimalist christmas decoration i have seen but was also created for a good cause as they give all two thousand bears away to needy kids in hospitals on chirstmas day.

Just goes to show how 2,000 red teddy bears can create a great talking point, attraction for visitors, support a good cause and a great bit of advertising for Ogilvy and Mather.

Grey London - Fantastic Website

2008-04-25T09:24:00.000-07:00

As the last three years seem to have flown by it seems to have suddenly dawned on me that its time to enter the real world and find a job! That is of course when i finish my degree.

A lot of my time at the moment seems to be spent browsing through various design and advertising websites. Unfortunately being a designer i am often swayed by what the website actually looks likes and most importantly if it is usable. One website that has particularly stood out to me was Grey London.

My friend pointed me towards this website and i must agree that it is simply adorable. I am particularly fond of the turtle eating the tree and the strange pac man like characters floating about. I also love the irony of the company being called 'Grey London' and their website featuring bold, childlike and rainbow imagery - very chic.

www.grey.co.uk

CHI & Partners - Big on ideas

2008-04-25T03:31:00.000-07:00

A rare view of how a commercial is made and produced along with all the other jobs that come along with it for instant possibly one of the most expensive and unusual orders Argos has ever seen! An example of an idea taken from the initial stages and well executed into a simple yet visually fascinating advert.

Behind the scene: Making of Big Yellow 'Tide'

Finished Advert

CHI & Partners are big on ideas, with adverts such as the Barrett Homes 'brick' being one of my personal favorites. The tone of voice, simple idea and curiosity in this advert seem to be pitched perfectly leaving you (well certainly me) with a warm feeling inside and a small grin on your face.

Giving the over all impress that Barrett Homes offer a friendly, personal and unique approach to buying a home setting them apart from other companies on the market. Personally this is the only advert for a housing company that has stood out to me.

see http://www.chiandpartners.com/ (work - barrett homes) for a higher quality version

ABC3D Book - Marion Bataille

2008-03-30T07:10:00.000-07:00

This put a smile on my face when one of my tutors showed it me in relation to a project i am doing at the moment. I love the seamless folds and moves that create one letter from another. This will defiantly be on my christmas list this year!

A really original piece of design which could possible bring pop up books straight into the adult world!

Street Car

2008-03-30T06:29:00.000-07:00

An inspiring initiative based in London with the idea of renting cars from pick up points for hours, days or months depending on your personal needs. With the hope to cut down congestion, driving costs and offer a more environmentally friendly option to driving in the capital.

'The self-service pay-as-you-go car
Streetcar's range of self-service cars and vans are available 24/7 for rent by the hour, day, week or month.
Book any car in the fleet online or by phone, and then use your Streetcar smartcard to pick up and return the car. Hourly rates start from £3.95, or £39.50 per 24 hours.'

What really caught my eye was their advertising and branding. A clear, simple and memorable logo reminiscent of a childs toy car gives the logo an air of wit and humor.

The 'environmental' advertising they have done really humored me and reminded me of a project i have just completed.

A really creative concept which is trying to solve a growing issue in society today. The communication of their idea is also really clear and their are some great visual images which incorporate the logo in the 'User Guide' on their website.

Online Questionnaire Creator - great resource!

2007-11-18T08:43:00.000-08:00

If you have time please could you visit the link below (you may have to copy and paste it) to fill in my online questionnaire about the 2012 Olympic games coming to London.

https://survey.rave.ac.uk/survey/entry.jsp?id=1195389067924

After you have finished the survey it will give you a link so you can set up your own questionnaires.

This is a great and easy to use resource that costs nothing and also analysis and records all your results! The program gives you a choice of how to set up the questions .... but to see how it works you'll have to fill in my questionnaire! Crafty - eh!

HIGHLY RECOMMENDED

New Guiness Ad

2007-11-10T06:01:00.000-08:00

This reminds me of the domino rally created in my 'Type Moves' post. Yet another great advert from Guiness.

Honda Puyo - Will the next pet you buy be a car?

2007-11-09T11:58:00.000-08:00

The Honda Puyo was shown at this years Tokyo's Motor Show - with the ability to turn 360 degrees, all the green mods and cons available (with electric motors and a hydrogen fuel cell) and a glass domed roof, what else can you expect from a city car of the future?

Well .... a personality of course with a tactile skin made out of a soft gel composite and changing moods shown by a muti-coloured glowing exterior. Honda describes the features as “facilitating a more intimate relationship between people and their cars”.

Sounds like a fun concept but I'm not to sure on Hondas ideas about the car inviting people to hug its cold looking, cube like exterior ... personally i prefer something a little more cuddly.

Mac Bug! - we're no longer safe!

2007-11-09T10:42:00.000-08:00

It seems according to BBC news that us Mac users after years of bliss are about to be greatly upset as a new virus has been designed especially for us!

Heres the key bits of what their saying:

'It's a Trojan Horse, a piece of code that pretends to do one thing but actually compromises your computer.

This one spreads through online video sites, taking advantage of the fact that there are many different ways to display video, each requiring slightly different software to encode and decode moving images.
...
The Trojan sits behind an online video and when you try to play it you get a message from Quicktime telling you to get a new codec, and if you follow the link you'll be sent to a site that hosts the malicious software.

Click "ok" and enter your systems adminstrator's password and it will be installed on your computer with full system access after which you are, to use the jargon, "pwned", or scuppered.

At the moment the fake codec is being spread via porn sites, but it will quickly spread to more mainstream sites, and that's when it will get dangerous and could affect a lot of Mac users who believe that they don't need to worry about system security.

Of course this Trojan relies on social engineering to spread, and it does not mark a breakdown in Mac OS security or anything like that'

Full article available at: http://news.bbc.co.uk/1/hi/technology/7079777.stm

ARGOS Viral Advertising

2007-11-09T10:06:00.000-08:00

Example of Viral Advertising.

More often than not advertising and marketing campaigns need a more exciting and interactive take (that traditional methods lack) allowing the audience to become part of the advertising. New and inventive methods of design draw prospective customers in, normally with a chance to 'win', be entertained briefly by an activity or simple be humored through a communication source. This idea of receiving something for nothing is key and viral campaigns normally work across the Internet, if the tone of voice is right the adverts become really successful as one user feels compelled to pass it on to another.

The screenshots below show how Argos use an interactive website which people are intrigued to visits after seeing the teaser video. A fun and lively campaign that would appeal to most ages with its 1940's humor.

Dove advertisement

2007-11-09T09:21:00.000-08:00

Loving the new Dove moving image piece as part of their campaign for real beauty. Dove have produced over the recent years a great set of advertising campaigns focusing on making the best of what god gives you. To me i find this extremely refreshing and believe that its a well needed step in the right direction, as so many women strive to meet the almost impossible and unhealthy 'size 0' image of perfection.

Check out the piss take below though - i think i like this one even more ... very funny!

Lego Videos

2007-11-06T06:32:00.000-08:00

BEER

These made me giggle seen a couple of spoof videos made from Lego. There is something slightly special about those colourful creative bricks! MAGIC

Smiling Snow Car

2007-11-04T13:21:00.000-08:00

My happy car in the snow!

My House Guests

2007-11-03T18:15:00.000-07:00

Not to original i know - but with a house full of students coming and going we have become very fond of our 'retro' fridge magnet communication system. All fun and games especially whilst drunk!

I love this one though so much i took a photo! A list of all the regulars that live or visit our household, from boyfriends, hamsters, dead fish and even the fox we called Jeff! Unfortunately we ran out of 'e's so had to improvise!

Pantone Matching

2007-11-03T17:56:00.000-07:00

A collection of photographs ranging from Sponge Bobs strange squidy friend to Post It Notes to an apple all tagged with the Pantone colour that matches its surface.

I really like this collection of photographs bringing a bit of design geekage to every day life. Made me smile!

http://www.flickr.com/photos/mdsf_gone_wild/sets/72057594053892136/

Type Moves

2007-11-03T08:02:00.000-07:00

Proof that typography can be exciting and dynamic without being tied down to traditional boundaries. This collective of people put together physical typography that lasts for only a moment in time and becomes part of the environment.

They use inventive methods and physical objects to create their temporary typography pieces.

The above images show the World record: biggest type-domino ever

'The aim was to make a type domino which is saying 'type moves' ... At the end of this one day workshop all 'stoppers' (gaps in the domino row) were removed very very carefully and all individual 'type moves' were connected to create one, very long type-domino. Actually the biggest type domino ever done, build out of more then 13.000 single hand cut domino stones.
And finally at 18.00 o'clock it was time to let it run.'

See the video here: http://www.typeworkshop.com/Hannover_06_2004/results/domino-verysmall.mov
http://typeworkshop.com

Fractions - 90's Guinness Campaign

2007-10-26T05:34:00.000-07:00

1992

1994

This is one of my favorite advertising campaigns, simple, bold and witty with a distinctive 'doodle' style. The fractions campaign ran through printed press and was adapted to the seasons, special events and popular culture at the time. Mainly ran in a black and white format emphasizing the visual appearance of Guinness. These doodles emitted light hearted humor, which was tailored to fit different groups of consumers. For example the tongue n cheek Extra Cold ad featured bellow was designed to appeal to the younger male market and was feature in FHM.

Check out the Guinness website for a history of their advertising campaigns.

1995

1999

Jugar - flexi eco desk top men

2007-10-25T08:27:00.000-07:00

'Vacavaliente's new line of accessories, called Jugar (Spanish for 'Play'). These little men are not only made from 100% recycled (bonded) leather but, as their name says, are such an adorable excuse to stop, take a moment and play.

In fact, this was the idea that gave birth to them. "This is not only about design or green, it's about giving the time to play and relax the value it deserves", says Matias Fernandez Moore, a designer for Vacavaliente. "These shapes have the quality to invite you to do that: maybe you have it in your pen, you change its place and find the guy is doing a new pose. All of the sudden, you're hang and playing with it", he adds. Nothing more true: all of those holes just make you want to try things.

They come in a few colors and sizes, from small pencil or book accessories to big friends to hang in your kids' room or a bunch of them to make your own soccer ball.'

Full article available from: www.treehugger.com/design_architecture/

A cool website i found whilst trying to do uni work ....

Some really interesting and fun 'green' products and design ideas. I particularly like these flexible men which would certainly add more humor and fun when placed next to a standard desk tidy and your hb pencils!

Sweater Humpty Dumpty

2007-10-25T07:06:00.000-07:00

Kentucky-based artist Judy Geagley puts these "Humpy Dumpy" dolls together again from recycled sweaters.

Eco friendly toys ... I think these are really cute. Not only are you doing your bit for the environment but also purchasing a one off object by an artist. An environmentally friendly investment - just don't let the kids rip their arms of, slobber on them, give it the dog, dunk it in bake-beans ....! A bit like those collectable beanie babies that sat in their plastic cases.

Alan Fletcher

2007-10-25T05:23:00.000-07:00

Alan Fletchers book the Art of Looking Sideways is one of the very first 'design' books I bought - and its great, such a witty, amusing and playful collections of thoughts and images. If i ever get stuck, this is the place to look and always gives me some form of inspiration to get me going again.

His books however just do not do his work justice, which i wouldn't have believed possible until visiting his exhibition at The Design Museum. Alan Fletcher: fifty years of graphic work (and play), (11 November - 18 February). The work there had the most exciting textures, and was an Aladdin's cave of the most original and creative work i have ever seen. I was gutted when my camera ran out of batteries, as many of the pieces of work shown i hadn't seen in any of his books.

One of the treasures being his sketch books, which show his every day doodles and thought processes. I see sketch books as a very personal item a 'designers diary' in fact - they give you a real insight to not only how ideas were created and came about but also hold inside them the owners personality and energy they have for the visual world. However sketch books seem to be a dying breed as shiny new laptops take over - do you not remember the days of chucking paint around in art foundation? I must admit my worse fear is becoming a mac-monkey, whilst computer programs offer us an amazing source to create design - don't forget a lot can be said for using traditional processes and the hand alone.

With an up coming trip to New York and the chance of visiting Pentagrams Studios, i'll make sure i charge my batteries this time!

Sadly Alan Fletcher died in 2006, but his legendary design work still lives on.

Images From: Alan Fletcher: Fifty years of graphic work (and play) Exhibition

Chloe paddington bag

2007-10-25T05:13:00.000-07:00

Absolutely LOVE this design ... utter classic. So simple stylish and well cut.

Reminiscing about the chance i had to buy a fake one for £60 in Bulgaria. This item has been top of my wish list for a long time. When i get my first proper pay check or win a million ill be straight down Havey Nicks grabbing one in every colour !

But for now a girl can still dream and regret not getting the fake to keep her longings at bay!

PG Tips Monkey Fever

2007-10-24T08:57:00.000-07:00

With my last free monkey from PG Tips looking down on me i am happy to say that another addition of the wooly tinkers has been let loose on the super market shelves! This time he's even smaller and sticks to your car window! Which means not only can I now have my wooly little friend with me whilst on the road but ive also got another huge pack of bloody pg tips to drink!

I think PG tips have hit gold with this marketing strategy as my friend that doesn't even like tea buys them in bulk and now has a massive stash of erm 'leaves' under his bed. Tea any one .... bad luck ITV

Monkey Come back can be seen at
http://www.pgtips.co.uk/video/returnLgMov.htm

Guinness Factory

2007-10-24T08:30:00.000-07:00

The home of irish charm, a thick creamy pint and some great typography!

Really worth a visit for any designer combines a lengthy history of great advertising, some creative spacial and information design along with a tasty pint up in the sky bar.

PG Tips Brewometer

2007-10-24T07:53:00.000-07:00

I think I'm fudge.

I really like this idea very witty.

Pantone Cups

2007-10-24T07:40:00.000-07:00

I first saw these in the telegraph magazine and being a graphic design student got quite excited!

Sad really - they also remind me of the PG tips brew strength chart which an old lady left in our house along with glorious other kitsch trinkets!

Note to self: I still haven't put up that mirrored shelf i saved from my house mates trying to bin.

Ambush Marketing

2007-10-24T07:17:00.000-07:00

The demise of Coubertin’s peaceful and good spirited Olympic Ideals.

Nike create a mocking advertising campaign that highlights all the negative connotations with Americanization.

'Their theme: only winning matters. ‘You do not win silver you lose gold’ trumpeted the Nike ads. The win at all costs message was a clear attempt to upstage Reebok, the official Olympic sponsor’ (PAYNE, 2005 p.138) Nike managed to offend not only Reebok but also all the other Olympic TOP sponsors, the IOC, the athletes that were taking part, the general public and the visiting spectators. All of which were targeted one way or another through their hard-hitting, sarcastic and disrespectful campaign even undermining the Olympic motto, which was modified to ‘Faster, Higher, Stronger, Badder’ (PAYNE. 2005 p.138).

In the advert above they poke fun at the millions of Olympic spectators that enjoy collecting the pins and badges traditionally produced by the host city. Examples of this campaign which was run during the Atlanta 1996 Olympics seem near impossible to find ...... i wonder why!?